Customers · by operator type
One platform. Six use cases. Find yours.
Hydrohex is one content library and one delivery system, deployed six ways to fit different commercial and clinical priorities. From premium clubs turning the pool into a competitive differentiator, to therapy centres running low-impact aqua for aging bodies — same product, radically different value driver per segment.
National chains & multi-site trusts
For regional ops directors, aquatics heads, and CEOs of scale-ambition trusts and chains.
Why this matters
Estate-wide aqua-instructor scarcity meets estate-wide pressure to make the pool a member-value line. Its not a maintenance cost. Add the boutique + 24-hour competitive squeeze on member retention, and the standard aqua playbook (2–6 live classes per week per site) is under-serving both member demand and P&L pressure. Scale operators need a repeatable answer that isn't “hire more coaches” because the coaches don't exist.
What Hydrohex does
Carries 12+ sessions per week at one site without touching your instructor rota. Removes the staffing ceiling on the aqua timetable and creates a repeatable estate-rollout playbook. Proven across three Everyone Active sites and a scale-ambition trust (Kore Sandwell, formerly SLT). Pilot at one site; standard playbook to scale across the estate.
Named case studies · 3
Flitwick Leisure Centre · Everyone Active
0 aqua instructors · 80% fill · 12 sessions/wk
“Hydrohex really came at the right time for us. The classes were fully booked almost immediately, which led us to increase our weekly schedule from seven to twelve sessions.”— Gemma Garner-Higgins, General Manager
Whitwick & Coalville · Everyone Active
70 new YOU+ premium memberships in 2 months
“We've seen a massive increase in our YOU+ membership sales since October after we officially launched Hydrohex. Hydrohex has absolutely played a major part in this increase.”— Gary Nettel, Contract Fitness Manager
Sandwell Aquatics Centre · Kore Sandwell
Best virtual-class uptake · Ladies-Only fully booked
“These virtual classes have by far had the best uptake versus other dry-based virtual classes.”— Mark Braithwaite, CEO, Kore Sandwell
Community & council operators
For council leisure managers and single-authority trust operators.
Why this matters
Single-tank pool, constrained capex, community-first mandate, diverse programming to deliver on a fixed staffing budget. No room to add another instructor rota — but the local authority still asks you to serve more of the population from the same water. The commercial answer has to work inside a public-benefit envelope.
What Hydrohex does
Extends what a single council pool can serve — no capex on new bricks, no additional aqua-instructor payroll, no impact on existing casual swim programming. +63% participants on the same tank at Active Blackpool: single-tank capacity math changes without touching the estate footprint or asking members to accept a schedule cut elsewhere.
Named case study
Active Blackpool · Moor Park
+63% participation · 1,670 bookings · 85% fill
“Optimal usage and programming has never been more important.”— Chris Rushton, Head of Active Blackpool
Applicable playbook across single-authority council operators and community-focused trusts. Alive Oasis (Hunstanton, Norfolk) is another named UK community deployment; additional council-operated pools across our network.
Premium private clubs
For premium-club CEOs, heads of product, and member-experience directors.
Why this matters
Your pool is the one member experience specialty competitors physically can't replicate — but three universal constraints (content, instructor, schedule) stop most premium clubs from turning it into a competitive weapon. The pool sits on the P&L as a cost centre; every under-40 member you lose to a boutique studio matters; the aqua programme is thin because coaches are scarce and the timetable is inflexible.
What Hydrohex does
Removes all three constraints simultaneously. The pool becomes a commercial anchor rather than a maintenance line. 46% of Hydrohex users were brand-new to the pool at Aqua Sports & Spa Tokyo — this is a growth product, not a substitute for live classes. Bundled with membership beats a paid add-on for premium clubs at scale — the leverage is over base-membership pricing power, not the add-on tier.
Named case study
Aqua Sports & Spa · Tokyo
The premium-club pool playbook · 12-month field data · 46% brand-new to the pool
“Hydrohex did not primarily compete with existing aqua programs for the same customers; it created new pool users. This is the single most important finding of the year.”— Takeo Yokeno, CEO, The Sports Connection Inc.
UK/EU premium-club case studies coming — deployment conversations underway with David Lloyd, Nuffield Health, Virgin Active, and other multi-amenity premium operators. Bad Ragaz (Switzerland, luxury medical wellness) signed July 2026.
Hotels & wellness destinations
For hotel general managers, spa directors, and wellness-destination operators.
Why this matters
Spa/wellness pool is a guest amenity — underused for most of the operating day, hard to programme reliably without a specialist aqua-fitness instructor on staff. The pool costs the same to run whether it's a highlight of the guest experience or an empty tiled room. Guest reviews cite “things to do” more than any facility metric.
What Hydrohex does
Pre-produced classes turn the spa pool into a guest experience across the whole operating day — no specialist aqua-fitness coach required. Guests drop in on any class in the timetable; the pool starts pulling weight on the guest-experience side, not the maintenance line on the P&L.
Reference deployments
Case study in the pipeline
Reference deployments available.
Strong Finnish wellness-tourism reference base — Peurunka (panoramic custom deployment), Spa Hotel Runni, and additional Finnish hotel-spa destinations. International: Bad Ragaz (Switzerland, luxury medical wellness) signed July 2026. Case study publishing when we have content bandwidth to do the venues justice.
Independent operators & swim schools
For owner-operators, single-site swim schools, and boutique aquatic venues.
Why this matters
Single-owner venue with limited management capacity, no room to hire a rota of specialist aqua-fitness coaches. Every dead pool hour between children's swim lessons is a fixed cost — pool heat, chemicals, insurance, staff on shift — with no revenue against it. Small-operator economics live or die on turning those idle hours into paid programming.
What Hydrohex does
Removes the staffing ceiling on the adult programme. At Splash Together, the adult offering grew from 3 instructor-led classes per week to 11 total — the 8 extra classes one owner couldn't have staffed with specialist coaches. £16,502 in 10 months, ~£19,500/yr run-rate, 3-month payback on the setup + first-year license.
Named case study
Splash Together · Weymouth
£16,502 in 10 months · ~£19,500/yr run-rate · 3-month payback · 323% ROI
“We earned £6,700 in under three months after launching Hydrohex — recovering both the screen setup and the license fee.”— Angela Cole, Business Owner
Playbook applies to UK swim schools, single-pool independent operators, and boutique aquatic venues. Active in the small-operator segment across UK and Nordics.
Senior care & therapy centres
For senior-living directors, care-home operators, and therapy-centre managers.
Why this matters
Aqua exercise is one of the safest modalities for aging bodies — buoyancy takes the load off joints, warm water reduces guarding, low-impact movement is well-tolerated by populations who can't tolerate dry-land loading. But few care/therapy venues have a specialist aqua coach on staff, and the group-fitness catalogue for this population is thin. The demand is real (aging demographics, low-impact requirements, hydro-therapy applications); the delivery is where it breaks down.
What Hydrohex does
Low-impact aqua that runs from a poolside screen — no specialist instructor, no complex equipment. Same Hydrohex content library, tuned to a different clinical goal: reliability, low impact, cognitive engagement, staff-light operation. Well-suited to care homes, senior-living communities, hydro-therapy centres, and clinical wellness settings where staff-light programming is a hard requirement.
Emerging segment
Emerging segment
First dedicated case study coming.
Emerging segment for Hydrohex. Same platform architecture (autonomous scheduling, no live instructor required) makes it well-suited to care homes, senior-living communities, hydro-therapy centres, and clinical wellness settings where staff-light programming is a hard requirement. First dedicated case study in the pipeline.
Next steps
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Three value mechanisms applied to your venue's numbers — instructor savings, latent demand, retention.
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The four pillars — content, platform, hardware, service — that make Hydrohex deliver consistently across all six operator types.
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