In the spring of 2020, BeFair and Hydrohex initiated a partnership that would prove to be the beginning of a success story. Shortly thereafter, the concept was implemented at BeFair’s facilities in Stockholm, marking one of Hydrohex’s initial steps into the Swedish market.
According to Hydrohex CEO Tommi Wallenius, the values of both companies have been aligned from the very beginning.
– It has been fascinating to witness the engagement of even the highest management within the company to develop the offering for their end-users, says Wallenius.
Wallenius also sees the exemplary collaboration between the companies as a clear indication that the virtual service is not just a trend but an offering that is here to stay.
Today, Hydrohex has been successfully implemented in the majority of BeFair’s facilities and has a prominent place in the group fitness schedule. Both parties share a love for all things aquatic and aim to create the best customer experience in aquatic training. Therefore, there was never any doubt in testing Hydrohex’s digital workout solution, explains BeFair’s CEO Maria Rehn.
– Our ambition is to be the best in water in all our facilities. This also means following trends, evolving, taking risks, and being at the forefront. Hydrohex is an energetic and interesting collaboration partner that has established itself in Sweden. BeFair aspires to be the industry-leader in water training, and Hydrohex has helped us take it to new levels, says Rehn.
In Hydrohex’s pre-recorded classes, you can see the instructor on a large screen by the poolside. Thanks to camera angles both above and in the pool, participants can easily see how the movements should be performed. A benefit that many customers have highlighted is that the instructor is in the water when filming, making the tempo of the movements and the resistance of the water more apparent.
Hydrohex – Virtual Aqua Fitness
– Most of our customers have the same question, “Does it provide the same quality workout as having an instructor present?” After trying a Hydrohex class, I can confidently say that almost everyone is convinced that, yes, it absolutely does, says Amra Skaljo Lundberg, the operations manager at Solna simhall.
In Solna simhall, Hydrohex has dominated the group fitness schedule since the newly built facility opened in September 2022. The number of classes has been increased during the spring, and members are lining up to join. The two group training formats complement each other and create added value.
– Some of our customers prefer Hydrohex. They see the advantages, from the clear instructions to the ability to work out at more flexible times, adds Skaljo Lundberg.
Accessibility and Quality in Focus
Maria Rehn recognises the trend of Hydrohex aqua fitness as a permanent fixture in several facilities. The high quality of the classes and the ability to accommodate more people in the pool are decisive factors.
– Soon, we will reach maximum capacity in our pools, something that would have been much more challenging if we had to hire instructors for every class. It has to do with both economy and administration. Therefore, it is obvious for us to continue our collaboration with Hydrohex. Offering our members high-quality training and great accessibility is one of our most important values, says Rehn.
